Your Local Resource for Education and Networking. |
Join MASAE at The Study at University City on June 9 to reconnect with fellow association and non-profit professionals. This year's conference will feature three general sessions, two breakout sessions, breakfast, lunch, cocktail reception and plenty of opportunities to network with your peers.
MASAE understands that all professionals prefer different methods of learning. For our breakout sessions, attendees will be able to choose HOW and WHAT they want to learn– a focused discussion on a specific topic, or an "unconference" which is an open dialogue focused on a topic of choice for the group. Attendees will decide as a group what aspect they want to discuss. The discussion will be moderated by an MASAE member to ensure that the group stays on task.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements. |
9:30 – 10:30 a.m. | “Sponsorships Have Changed; They’re Not Going Back; And What to Do About It” Due to COVID and shifts in the economy, sponsorships have changed and they’re not going back to the way they were. Companies are seeking new ways to achieve their sponsorship goals. Explore how even small associations can strengthen their sponsorship program with the dual goals of increasing revenue and enhancing member value.
| Bruce Rosenthal
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10:30 - 10:45 a.m. |
10:45 – 11:45 a.m. | “Head and Heart: Trust in Times of Transition” How can associations inspire trust in an age of skepticism? Trust is a foundational element of connection and a key factor in the ongoing relationship between an association and its stakeholders. Trust can elevate and inspire, motivate and mobilize. Without it, fragmentation and conflict arise. Learn how your organization can measure and purposefully cultivate trust in this important session. | KiKi L’Italien ![]() Part strategist, part story-collector, part dot-connector, KiKi L’Italien helps organizations develop stronger ties between their mission and their members. She has honed her approach to communications and strategy for many organizations – nonprofits and corporate alike – including Optica, American Red Cross National Headquarters, QVC, and the American Insititute of Architects, among others. KiKi is a senior consultant with Tecker International and speaks regularly about communications strategy and cultivating communities of trust. KiKi is the creator and host of Association Chat, an online community, blog, and podcast reaching 72k individuals every month. She was also featured in 2021 by Cvent as one of the ‘20 Event Professionals You Should be Following’ https://bit.ly/2ULZs7u, and in August 2021 as ‘30 Nonprofit IT Influencers to Follow in 2021’ by BizTech Magazine https://bit.ly/biztech-np-influencer. KiKi has served on the membership and component relations section councils for ASAE, was recognized in 2019 at IMEX as a Hall of Fame recipient for Organizational Leadership by the Association for Women in Events. Other awards include BizBash Top 1000 People in the U.S. Event Industry (2019) and SURGE Innovation Pioneer (2018). She enjoys learning about organizational management, philosophy, and is the 2022-2023 president of the Woman’s Club of Wenonah. |
MASAE understands that all professionals prefer different methods of learning. For this session, attendees will be able to choose HOW and WHAT they want to learn– a focused discussion on a specific topic, or an open dialogue focused on a topic of choice for the group.
Attendee Choice #1: Focused Discussion
| Attendee Choice #2: Un-conference on Member EngagementAttendees will decide as a group what aspect they want to discuss about member engagement. The discussion will be moderated by an MASAE member to ensure that the group stays on task. |
MASAE understands that all professionals prefer different methods of learning. For this session, attendees will be able to choose HOW and WHAT they want to learn– a focused discussion on a specific topic, or an open dialogue focused on a topic of choice for the group.
Attendee Choice #1: Focused Discussion
| Attendee Choice #2: Un-conference on TechnologyAttendees will decide as a group what aspect they want to discuss about technology. The discussion will be moderated Kimberly Russell, CAE from Society of Hospital Medicine, to ensure that the group stays on task.
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3:30 – 4:30 p.m. | “Technology Trends and the Effects on Associations” With the amount of disruption in (and caused by) technology today, it is important for associations to focus on what's really important. Creating member value! Strategically, what are the technologies and technology trends associations should be focused on? What do these trends mean from a member and staff expectations perspective? ASAE CIO Reggie Henry will discuss (and in some cases, demonstrate) some of these technologies and related topics facing organizations today. | Reginald (Reggie) J. Henry, CAE
Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the 2021 World Chambers Congress – Dubai, NABE CE Retreat: Welcome & Plenary Session - The Future of the Membership Associations Post-Pandemic, 2021 Exhibition and Conventions Executive Forum, 2021 High Road Solutions Spring Virtual Conference, 2021 ASAE Annual Meeting, 2020 Arizona Chamber Executives Virtual Conference, 2020 ASAE Technology Conference, 2019 Empire State Leadership Conference, 2019 Digital Now Conference. In 2009 he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area. Mr. Henry holds a B.S. in Economics and Computer Science from Georgetown University. Mr. Henry regularly serves on association Boards, most recently Educause and the National Association of Colleges and Employers. He enjoys cooking, drawing, pottery and golf. |
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