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MASAE Events


Did you know that MASAE is an Approved CAE Provider?

MASAE is a CAE Approved Provider.  The educational program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

    • Wednesday, February 24, 2021
    • 2:00 PM (EST)
    • Wednesday, June 02, 2021
    • (EDT)
    • Webinar

    The Mid-Atlantic Society of Association Executives is pleased to offer its members a discount on this premiere learning opportunity through the Association Laboratory Research Alliance.

    At check-out, use code MASAE to receive a 25% discount off one workshop purchase. If you register for 3 workshops, one is free. If you register for 6 workshops, 2 are free, and if you register for 9 workshops, 3 are free. Only one discount may be applied.

    You may register any member of your team and receive the discount. All workshop attendees receive 3 CAE credit hours. If you have any questions about the workshops or registration, contact Miranda Barrett at mbarrett@associationlaboratory.com.

    Looking Forward Together workshops are:

    • Based on real data from the industry. You’ll receive dashboard access to the Looking Forward survey data and prompts to help you apply it to your association and review it with your stakeholders.
    • Designed for executive-level collaboration. Participate in small-group discussions with your peers to gain more perspectives and make new connections.
    • Solutions-focused. We know these challenges exist; our sessions will bring great minds together for answers. We’ll follow-up each event with a report you can share with your team and board.

    CLICK HERE TO REGISTER WITH ASSOCIATION LABORATORY

    Workshop Calendar: 

    Feb. 10 - Leadership: Stay at 50,000 Feet! Keeping Your Volunteer Leaders Focused on the Big Picture

    Feb. 24 - Communications: Building a Positive Awareness of Your Organization With Non-Members

    March 10 - Membership: The Power of Community – Energizing Your Membership Base With Impactful Community Engagement

    March 24 - Education: Aligning Your Content With Their Need – Pivoting Your Educational Offerings

    April 7 - Components: A Tale of Two Members – Collaborating with Components to Deliver a Consistent Member Experience

    April 21 - Global Strategy: Re-energizing Global Partnerships in a New Landscape

    May 5 - Education: Building Online Event Content Your Members and Sponsors Want

    May 19 - Advocacy: Standing Out in a Crowd – Strategies for Making Your Voice Heard in Government

    June 2 - Leadership: Building a Leadership Pipeline of Diverse Perspectives and Backgrounds


    • Thursday, June 03, 2021
    • 4:00 PM - 5:00 PM (EDT)
    • Zoom Webinar
    Register

    MASAE has transformed its Mid-Year Meeting into a series of four webinars over four weeks in June. Our over-arching theme for the virtual conference is “Reflecting Forward: Tools to Succeed in Unfamiliar Territory.” The last year has been full of challenges for many association professionals. By reflecting on what we’ve learned and accomplished over the last several months, we hope to provide you with tools that will help set you and your organization up for success as we go into the next phase of normalcy.

    You can't plan a crisis but you can have a crisis plan. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. For marketing and communications (marcomm) professionals, having a crisis communication plan in place is a must – but what if you don’t have a marcomm professional on your team to make one? This session provides the top “must-haves” of your crisis communication plan and most importantly, how to effectively and efficiently communicate it to your audiences.

    Learning Objectives:

    • Identify the key elements of a crisis communications plan
    • Understand the steps that need to be taken during any kind of crisis, internal or external
    • Learn general principles of communicating with media, stakeholders, and other audiences

    Speaker:
    Lauren Schoener-Gaynor
    Director of Marketing and Communications
    Talley Management Group, Inc.

    Lauren has 15 years of experience in both corporate and nonprofit marketing and communications, developing award-winning campaigns for various client partners. She has an extensive background in public relations, marketing, communications, social media and digital marketing. Her “out of the box” ideas set her campaigns and headlines apart from the rest, a trait that has landed her clients in The New York Times, USA Today, The Wall Street Journal and featured on national shows such as Good Morning America, The Today Show and World News Tonight with David Muir.

    Before joining Talley Management Group, Inc. in 2018, Lauren spent five years in the association management industry representing medical, scientific, entrepreneurial and corporate organizations with both national and international membership. Lauren has expertise in advocacy and awareness campaigns as well as crisis communications, having the ability to communicate messaging to any kind of audience.

    REGISTRATION FEES:
    MASAE Members:  $20
    Non-Members: $30 


    MASAE is a CAE-Approved Provider.  This educational program provides content related to the CAE exam content outline.  The program may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.



    • Thursday, June 10, 2021
    • 4:00 PM - 5:00 PM (EDT)
    • Zoom Webinar
    Register

    MASAE has transformed its Mid-Year Meeting into a series of four webinars over four weeks in June. Our over-arching theme for the virtual conference is “Reflecting Forward: Tools to Succeed in Unfamiliar Territory.” The last year has been full of challenges for many association professionals. By reflecting on what we’ve learned and accomplished over the last several months, we hope to provide you with tools that will help set you and your organization up for success as we go into the next phase of normalcy.

    When your association went remote, were you ready? We can’t predict the future, but we can learn how to produce great outcomes by managing change effectively.

    Research demonstrates that up to seventy percent of all change initiatives fail. Failure is common because change is hard. Getting volunteer and staff buy-in and working through transformation is challenging.

    Discover how one association made the leap from housing data in spreadsheets and keeping their server in a closet to quickly become a virtual organization. They left behind inefficient business processes and a siloed environment to begin building value, aligning strategy with operations, and innovating. When COVID-19 closed their office, they didn’t miss a beat.

    Learning Objectives:

    • Implement strategies for making change less overwhelming and more human.
    • Understand how hiring right and building a positive culture contribute to accelerating change.
    • Implement agile practices that enhance innovation and speed products to market.
    • Understand the meaning of MVP.
    • Organize and manage agile project teams.

    SPEAKERS:
    Sherry Budziak & Kevin Ordonez
    .orgSource

    Sherry and Kevin are award-winning association executives who are also seasoned entrepreneurs. They have a deep understanding of digital commerce and specialize in supporting associations to adapt and thrive in an uncertain business environment.

    As pioneers in digital strategy and transformation for associations, their expertise includes:

    • 15 years of consulting with associations and nonprofits on growth strategies.
    • Researching and writing two books on positioning for success in the digital era.
    • Interviewing association leaders from across the industry about innovation, entrepreneurship, and the future of associations.

    Their insights on managing disruption and change, integrating strategy and operations, digital leadership, marketing and technology trends, and entrepreneurship will put your audience on track to understanding a complex business future.

    REGISTRATION FEES:
    MASAE Members:  $20
    Non-Members: $30 


    MASAE is a CAE-Approved Provider.  This educational program provides content related to the CAE exam content outline.  The program may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.



    • Thursday, June 17, 2021
    • 4:00 PM - 5:00 PM (EDT)
    • Zoom Webinar
    Register

    MASAE has transformed its Mid-Year Meeting into a series of four webinars over four weeks in June. Our over-arching theme for the virtual conference is “Reflecting Forward: Tools to Succeed in Unfamiliar Territory.” The last year has been full of challenges for many association professionals. By reflecting on what we’ve learned and accomplished over the last several months, we hope to provide you with tools that will help set you and your organization up for success as we go into the next phase of normalcy.

    This presentation will examine some of the important issues trade association executives and member associations should be aware of in a post Covid-19 world. It will look at various issues related to returning to the office, hosting in-person events, and reducing potential exposure to liabilities.

    Learning Objectives:

    • Review best practices for when someone tests positive for Covid-19
    • Learn what employers are allowed to ask or require
    • Understand the potential risks involved and ways to mitigate them

    SPEAKERS:

    • Kayci Petenko, Esq., Fleming Petenko Law
    • Noel Fleming, Esq., Fleming Petenko Law

    REGISTRATION FEES:
    MASAE Members:  $20
    Non-Members: $30 


    MASAE is a CAE-Approved Provider.  This educational program provides content related to the CAE exam content outline.  The program may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.



    • Thursday, June 17, 2021
    • 6:00 PM - 7:00 PM (EDT)
    • 3 Different Locations
    Register
    Give three cheers for MASAE at three different locations for our first pop-up happy hour!  Join fellow association professionals immediately following our Mid-Year Conference Webinar on June 17th at one of three possible locations for an in-person, outdoor happy hour.  

    South Jersey
    Giumarello's
    329 Haddon Avenue, Haddon Township, NJ

    Western Suburbs
    Chestnut Hill Brewing Company
    8231 Germantown Avenue, Philadelphia, PA (Chestnut Hill)

    Philadelphia
    Independence Beer Garden
    100 S. Independence Mall West, Philadelphia, PA

    There is no cost to register and attendees will be responsible for paying for their own food and drink.  Please RSVP through the MASAE website so we can be sure that we reserve enough space.  

    We look forward to finally seeing everyone in-person!



    • Thursday, June 24, 2021
    • 4:00 PM - 5:00 PM (EDT)
    • Zoom Webinar
    Register

    MASAE has transformed its Mid-Year Meeting into a series of four webinars over four weeks in June. Our over-arching theme for the virtual conference is “Reflecting Forward: Tools to Succeed in Unfamiliar Territory.” The last year has been full of challenges for many association professionals. By reflecting on what we’ve learned and accomplished over the last several months, we hope to provide you with tools that will help set you and your organization up for success as we go into the next phase of normalcy.

    Most associations begin and end with their community of members. But in the mid and post-pandemic era, what are association members looking for - and what does association membership mean? Join us for a conversation about new approaches to membership, from creating special promotions to involving chapter leaders to radically rethinking everything.

    Learning Objectives:

    • Understand how the pandemic has changed the value and relevance of association membership
    • Learn what specific associations have done to rethink and revitalize their membership model
    • Apply lessons learned to your association membership model.

    SPEAKERS:

    • Amy Lestition Burke, MA, CAE, SVP - Engagement, Association Solutions
    • Sibley Guilianelli, CSEP - Senior Manager of Chapter Relations, International Live Events Association (ILEA)
    • Martha Lara - Director of Marketing and Communications, Medical Library Association (MLA)

    REGISTRATION FEES:
    MASAE Members:  $20
    Non-Members: $30 


    MASAE is a CAE-Approved Provider.  This educational program provides content related to the CAE exam content outline.  The program may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.



Past events

Wednesday, April 14, 2021 WEBINAR: "Returning to In-Person Meetings"
Thursday, April 08, 2021 WEBINAR: Office Lease Challenges During and After the Pandemic: Tips, Strategies and Pitfalls for Associations
Thursday, April 01, 2021 WEBINAR: Virtual Summit for Association Executives – Six Ideas in 59 Minutes
Friday, March 12, 2021 CAE Informational Rap Session
Wednesday, March 10, 2021 WEBINAR: "Re-Imagining The Event Experience"
Tuesday, February 02, 2021 WEBINAR: "PPP and Employee Retention Credits for Non-Profits"
Thursday, January 21, 2021 WEBINAR: Looking Forward 2021
Wednesday, January 13, 2021 WEBINAR: Creative Solutions for Associations' 2021 Meeting and Conference Legal Challenges
Tuesday, November 03, 2020 2020 Virtual Annual Meeting
Tuesday, November 03, 2020 SPONSORSHIPS: MASAE Virtual Annual Meeting
Thursday, September 03, 2020 Virtual Happy Hour
Thursday, May 28, 2020 WEBINAR: Leading Yourself and Others Through Uncertainty
Thursday, May 21, 2020 WEBINAR: Everything Ethics
Thursday, May 14, 2020 WEBINAR: What Do You Do When Everyone Has to Work Remotely? Technology Take-Aways & Lessons Learned
Thursday, May 07, 2020 WEBINAR: You Are Not Alone - COVID-19 Impact on Associations
Thursday, April 30, 2020 WEBINAR: How Event Planners, Hotels and Meeting Support Vendors Can Work Together During COVID-19
Thursday, April 23, 2020 WEBINAR: Leading in Uncertain Times: Lessons Learned from the Great Recession
Monday, April 06, 2020 WEBINAR: Adding Member Value in Time of COVID-19
Thursday, February 06, 2020 MASAE Networking Happy Hour
Wednesday, December 11, 2019 ATTENDEE REGISTRATION: 2019 Annual Meeting & Exhibition
Wednesday, December 11, 2019 SPONSORS/EXHIBITORS REGISTRATION: 2019 Annual Meeting
Wednesday, November 13, 2019 Fall Networking Event
Thursday, September 26, 2019 Fall Networking Event
Thursday, August 29, 2019 SPONSORSHIPS: 10th Annual MASAE Golf Outing
Thursday, August 29, 2019 10th Annual MASAE Golf Outing
Thursday, June 06, 2019 2019 Mid-Year Meeting
Thursday, June 06, 2019 2019 Mid-Year Meeting Sponsorships
Thursday, April 11, 2019 Spring Networking Event

Mid-Atlantic Society of Association Executives
P.O. Box 518
Mount Laurel, NJ 08054

Phone: 267-597-3818
Fax: 856-727-9504
Email: denise@neffdowning.com

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