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  • VIRTUAL MID-YEAR CONFERENCE: "Membership 2021: How Associations are Rethinking Their Member Model"

VIRTUAL MID-YEAR CONFERENCE: "Membership 2021: How Associations are Rethinking Their Member Model"

  • Thursday, June 24, 2021
  • 4:00 PM - 5:00 PM
  • Zoom Webinar


Registration is closed

MASAE has transformed its Mid-Year Meeting into a series of four webinars over four weeks in June. Our over-arching theme for the virtual conference is “Reflecting Forward: Tools to Succeed in Unfamiliar Territory.” The last year has been full of challenges for many association professionals. By reflecting on what we’ve learned and accomplished over the last several months, we hope to provide you with tools that will help set you and your organization up for success as we go into the next phase of normalcy.

Most associations begin and end with their community of members. But in the mid and post-pandemic era, what are association members looking for - and what does association membership mean? Join us for a conversation about new approaches to membership, from creating special promotions to involving chapter leaders to radically rethinking everything.

Learning Objectives:

  • Understand how the pandemic has changed the value and relevance of association membership
  • Learn what specific associations have done to rethink and revitalize their membership model
  • Apply lessons learned to your association membership model.


  • Amy Lestition Burke, MA, CAE, SVP - Engagement, Association Solutions
  • Sibley Guilianelli, CSEP - Senior Manager of Chapter Relations, International Live Events Association (ILEA)
  • Martha Lara - Director of Marketing and Communications, Medical Library Association (MLA)

MASAE Members:  $20
Non-Members: $30 

MASAE is a CAE-Approved Provider.  This educational program provides content related to the CAE exam content outline.  The program may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit

Mid-Atlantic Society of Association Executives
P.O. Box 518
Mount Laurel, NJ 08054

Phone: 267-597-3818
Fax: 856-727-9504

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