The MASAE Virtual Peer Group (VPG) is designed for association professionals to exchange real-world strategies and tools that improve how we work. This group is open to association professionals at ALL levels. Non-members welcome!

Each interactive, 60-minute session centers on practical ideas you can apply right away. No slides, just peer sharing, lightning talks, and discussion.

Session 1
Maximizing Member Moments (Membership Engagement)
Thursday, July 10, 2025
11:00 AM – 12:00 PM ET

How associations are building stronger, more meaningful connections with members.

• Onboarding that engages
• Tracking real engagement
• Cost-effective tools that add value

Session 2
Cutting Through the Noise (Marketing/Communications)
Thursday, July 24, 2025
11:00 AM – 12:00 PM ET

Sharpen your marketing and communication efforts to stand out and connect effectively.

• Boosting open and click-through rates
• Managing multi-channel content
• Streamlining campaign planning

Session 3
Tools That Actually Work (Technology)
Thursday, August 7, 2025
11:00 AM – 12:00 PM ET

Making better use of the tech you have, learning new systems, and choosing the right tools.

• Hidden features worth using
• Deciding when to switch platforms
• Training and onboarding your team

Session 4
Working Smarter, Not Harder (Process Improvements/Best Practices/Open Discussion)
Thursday, August 21, 2025
11:00 AM – 12:00 PM ET

Improving workflows, automating where you can, and refining team processes.

• Process changes that made a difference
• Automating common tasks
• Better collaboration tools and SOPs