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  • ATTENDEE REGISTRATION: 2019 Annual Meeting & Exhibition

ATTENDEE REGISTRATION: 2019 Annual Meeting & Exhibition

  • Wednesday, December 11, 2019
  • 9:30 AM
  • Thursday, December 12, 2019
  • 4:00 PM
  • Hard Rock Hotel & Casino, 1000 Boardwalk, Atlantic City, NJ 08401


(depends on selected options)

Base fee:


The Mid-Atlantic Society for Association Executives' Annual Meeting will be held December 11-12, 2019 at the Hard Rock Hotel & Casino in Atlantic City. This year’s theme is “Reaching the Peak of Association Leadership.”

Hotel Information:  The Hard Rock Hotel & Casino is offering a room rate of $69 per night.  Please call 609-449-6860 and mention the group code "GAE1219" to make your reservation.  Reservations can also be made online at:  The deadline for hotel reservations is Friday, November 29.



As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 7.5 credits toward your CAE application or renewal professional development requirements.


"The Evolving Association Business Model"
presented by Dean West

Associations operate in a complex and dynamic environment. Knowing will works and will not work moving forward is critical.

This session highlights information collected from more than 200 association CEOs by Association Laboratory through, Looking Forward™, the nation’s most comprehensive and sophisticated environmental scan of the association strategy environment.

The study assesses more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, you will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy.

For the first time ever, sector-wide data has been collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.

"Strategic Integration"
presented by Gabriel Eckert, CAE

Organizations spend countless dollars and time creating strategic plans. Why is it, then, that so many fail? This interactive session will explore tips, tools, and techniques to move beyond strategic planning and transform your organization. Based on research and case studies, the session will provide insight on essential elements for implementing organizational strategy.

"YESCALATE: Get to Yes Faster Using the Brain's Own Shortcuts"
presented by Dean Minuto

Award-winning Speaker Dean Minuto presents a summary course in brain science and behavioral psychology to help you get to yes faster with anyone, anyplace, anytime. Dean has been called The One Page Sales Coach® for his unique ability to present massively distilled summary courses for CEOs and Executives with single-sheet tools that they can use immediately to Get to Yes Faster. Every Member and Attendee needs to get to YES, whether alone or with their Team—and this keynote presents a unique set of tools distilled from more than 100 years of research in the decision sciences and applied directly in Dean’s work with more than 35,000 executives in the last 27 years.


This year the conference will feature three distinct tracks, meant to engage everyone within the association management structure. Those tracks are:


  • "Getting to Association 4.0: Moving from Strategic Planning to Integrated Strategy"
  • "Explicit Content [Strategy] Warning"
  • "Are You Ready for Strategic Planning?"
  • "Gamification: The Future of Member Engagement"


  • "Surviving Your AMS Migration"
  • "5 Fixes to Boost Online Member Engagement in 2020"
  • "5 Steps to Creating a Data Analytics Program"
  • "Association Research Reveals the Stickiest New Member Engagement Programs"


  • "Cutting Edge Legal Issues for Meetings & Events"
  • "Negotiating Beyond the Typical Venue Contract"
  • "The Marriage of Meetings and Membership"
  • "Meeting Refresh: 3 Areas to Focus on First"

CEO Discussions Dinner
December 10, 2019 - 6:30 - 8:00 p.m.
Location:  Gordon Ramsey Steak at Harrah's

Dean West, FASAE and President of Association Laboratory, will present new data on emerging strategies being pursued by associations based on the company’s industry leading environmental scan of the association strategy environment, Looking Forward™. Following this brief presentation, he will moderate a discussion among participants on the value of these strategies to help association deal with a complex and dynamic environment and the potential implications on association structure and governance. 

After this session, attendees will be able to:

  • Understand emerging strategies associations are pursuing to adapt to a changing environment
  • Discuss implications on operations and governance

Note: This session is for professional members only (not associate members). An additional fee of $150 will apply for this optional session. The dinner is limited to the first 25 people who register.

Sponsorship and exhibit opportunities are available.  For additional information, please click here

Mid-Atlantic Society of Association Executives
P.O. Box 518
Mount Laurel, NJ 08054

Phone: 267-597-3818
Fax: 856-727-9504

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