Join MASAE at Live! Casino & Hotel on June 3 to reconnect with fellow association and non-profit professionals. This year's conference will feature four general sessions, a guided networking activity, group discussions and plenty of opportunities to network with your peers.
AGENDA
9:30 a.m. - 10:00 a.m.
Registration
10:05 a.m. - 11:05 a.m.
Membership vs. Marketing
11:15 a.m. - 12:15 p.m.
"Creative ways to Engage Members"
Presented by Abram Garcia, Kellen
Abram Garcia is the Vice President of Marketing, Membership and Sales at Kellen. With a keen focus on devising and executing strategies, he leads the Membership, Marketing, and Sales team. Abram’s expertise lies in crafting comprehensive marketing, membership, and sales strategies across diverse channels, with the aim of captivating and engaging target audiences effectively. With over 9 years of association experience spanning various fields and organizational sizes, Abram brings a diverse portfolio to the table. Throughout his career, he has played a pivotal role in aiding numerous associations in expanding their membership numbers, increasing revenue, and enhancing member engagement.
Abram holds a bachelor’s degree in Political Science from Lake Forest College. Currently based in Washington, DC, he enjoys traveling during his leisure time and passionately supports both Chicago and Washington, DC sports teams. Additionally, he is an active member of the ASAE (American Society of Association Executives).
12:15 p.m. - 12:45 p.m.
Guided Networking – The Fun, No-Stress Way to Connect!
Are you tired of awkward small talk and forced introductions? Say hello to Guided Networking, a fresh, engaging, and friendly way to meet new people without the cringe!
How It Works: We’ll use fun, interactive prompts to spark honest conversations. There will be no boring elevator pitches—just relaxed engagement that helps you connect naturally. Whether you're a social butterfly or more reserved, this session is designed to make networking effortless (and maybe even fun).
What Makes It Different?
- No pressure – Structured prompts mean no awkward silences.
- Meaningful connections – Go beyond "So, what organization are you from?" with creative questions.
- Introvert-approved – Comfortable pacing, no forced participation.
- Playful vibes – Think shared laughs. We won’t take ourselves too seriously.
This session is perfect for anyone who dreads traditional networking but wants to build authentic professional relationships. Come as you are and leave with new connections—and maybe even a smile!
12:45 p.m. - 1:45 p.m.
Luncheon
1:45 p.m. - 2:45 p.m.
Workshop
Are you ready to take your communications to the next level? Want to create strategies to engage members while taking advantage of new technologies? We'll tackle some of the challenges we've identified as a group, brainstorming solutions and designing initiatives to take back to the office tomorrow.
2:45 p.m. - 3:45 p.m.
"Navigating Technology Issues Facing Todays Association"
Presented by Reggie Henry, CAE, American Society of Association Executives
Join us for an enlightening session where Reggie Henry will share insights into the technology issues facing associations today. Based on a survey of leading technology professionals, this session promises to offer a wealth of knowledge and actionable takeaways for professionals seeking to advance their technology strategies.
Reggie Henry joined ASAE in November of 1994. His responsibilities are to implement "exemplary" systems at ASAE that can serve as a model to the rest of the association community and to "ratchet-up" the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985.
Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the 2025 PASAE Professional Development Webinar: Stay Ahead of the Curve in Association Tech, 2024 MMC+ Tech Conference, 2024 Association AI Summit, 2023 ASAE Annual Meeting, 2023 ASAE MMCC Conference, Keynoting the 2023 HigherLogic Superforum Conference, March 2023 Generative AI for Associations - How to Use ChatGPT and AI Tech Right Now! In 2009 he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area.
Mr. Henry holds a B.S. in Economics and Computer Science from Georgetown University. Mr. Henry regularly serves on association Boards, most recently Educause and the National Association of Colleges and Employers. He enjoys cooking, drawing, pottery and golf.